On Friday, Aston Martin announced the appointment of Adrian Hallmark, formerly of Bentley, as its new CEO, succeeding Amedeo Felisa. This marks another significant change in the company’s leadership orchestrated by Lawrence Stroll, the chairman and primary investor, who acquired over a 20% share in the company in 2020.
Hallmark is set to be the third CEO under Stroll’s tenure since 2020. Stroll reflected on the appointment of Felisa two years ago as a move towards a new era of growth and development for Aston Martin, acknowledging the achievements made since then.
Stroll had previously appointed Felisa, a former Ferrari executive, in 2022, taking over from Tobias Moers. Felisa noted that it was the appropriate time for Aston Martin to transition to new leadership.
Bentley revealed earlier the same Friday that Hallmark, who had led the company since February 2018, would be departing to pursue new opportunities outside of the Volkswagen Group, with the departure being a mutual decision.
Aston Martin stated that Hallmark is expected to assume his new role by October 1 at the latest.
The news of Hallmark’s appointment was initially reported by the Financial Times.
In a separate development, Aston Martin postponed the debut of its inaugural electric vehicle, attributing the delay to low consumer interest. This comes as the company has seen record prices for its luxury and special edition vehicles, which have contributed to reducing its annual losses.
