BBN, the global network of B2B agencies, today announced the launch of BBN AI Studio, a new centre of excellence designed to accelerate the adoption and scaling of AI‑powered marketing across its partnership. BBN AI Studio will support all 68 offices in over 28 countries, offering a shared hub of expertise, tools and training for partner agencies and their clients.
As B2B agencies experiment with AI for content creation, research and personalised outreach, many face challenges integrating these technologies into client workflows. BBN AI Studio addresses this by providing partners with a unified platform featuring leading AI models—including ChatGPT 4.1 and Claude 3.7—and a suite of proprietary solutions tailored to B2B marketing.
“All agencies are currently working on similar solutions – whether that’s for content creation, research or personalised customer communication,” said Marco Luciano, who leads BBN AI Studio. “With BBN AI Studio, we’re bundling those efforts into one global platform, so every partner and their clients can benefit.”
Among the tools available are:
- Deep Product Content Explorer: Accelerates the transformation of technical specifications into rich marketing assets
- AI‑Enhanced On‑Site Search: Improves user experience by understanding industry‑specific terms
- Web Module Generator: Converts complex technical information into tailored website sections
“The real challenge isn’t access to AI, it’s making it work within the realities of client delivery,” Luciano added. “We’re here to remove friction – helping agencies deploy faster, better solutions for complex B2B needs.”
BBN AI Studio was developed following a partnership‑wide needs analysis in early 2024, which found that over two‑thirds of BBN partners were exploring AI but lacked a scalable framework and dedicated support. Agencies have already begun using the Studio to enhance marketing for clients ranging from global manufacturers to specialist consultants.
“Our model means independent agencies can collaborate on global briefs they wouldn’t be able to pitch for alone,” said Annette Poyser, COO of BBN. “With BBN AI Studio, we’re extending that advantage into AI – making innovation accessible, on‑demand, and truly borderless.”
