Contentstack, the creator of the Headless CMS and the Composable DXP category, today announced the first-ever solution to address long-standing personalisation challenges for digital marketers: an overreliance on IT, generic AI content, and manual processes that impede scale.
The announcement was made at ContentCon, the company’s annual customer conference, featuring speakers from Air France KLM, ASICS, Cartier, Dawn Foods, and Evinova.
Contentstack’s solution includes new premium features that, unlike other offerings, are integrated within the headless CMS as well as “no-fail promise” customer support services:
- Personalise – An A/B/n testing and segmentation engine that removes obstacles tied to the implementation and operationalisation of personalised content.
- Brand Kit – A writing assistant that produces brand-relevant, AI-generated content at scale to align with the brand’s style, messaging, and defined Voice Profiles.
- New extensions for Contentstack Automate – Teams can now develop fully automated sequences to address the complete lifecycle of personalised content and experiences.
- Expanded Academy and new AI Accelerator program – Additional tools, training, and support to help achieve success on practical AI use cases within weeks
“Brands are experiencing a relevancy crisis. Our customers tell us they fear digital sameness and feel overrun by tech and the pace of change,” said Neha Sampat, founder and CEO of Contentstack. “We know that personalised digital experiences are the solution; they’re also significantly hard to achieve. Today’s announcement makes personalisation at scale simple and real – for the first time ever. No other solution on the market is as comprehensive and no other company invests as much in customer success.”
Contentstack Personalise: Deliver the Right Message to the Right Audience at the Right Time
When attempting to personalise content, organisations typically face complex implementation with multiple tools that need to be integrated. Marketers are forced to rely on technical teams to get things done. As a native capability of the headless CMS, Personalise gives marketers control by removing friction throughout the personalisation process.
Personalise creates tailored experiences through two main features:
- A/B/n Testing: Experimenting with content variations to understand what resonates with audiences and drive better results.
- Segmentation: Building meaningful connections with near limitless permutations of targeted content by using AI to scale across audience segments.
“We’ve been developing this personalisation solution behind the scenes in concert with customers – listening to their biggest challenges and building ways to overcome them,” added Conor Egan, VP of Product at Contentstack. “Now, marketers can create personalised content for a near infinite number of audiences in the same time it previously took to create for one. And it all lives inside the headless CMS.”
Contentstack Personalise early access is available now.