M3.agency has acquired a stake in 7Fifty, the Bristol video‑production outfit founded by documentary specialist Rosa Brough, in a move designed to marry factual storytelling with precision digital marketing.
Under the new partnership, M3.agency will integrate 7Fifty’s broadcast‑quality documentary production—underpinned by Brough’s decade of experience working with talent such as Tom Holland, Tom Kerridge and Gary Barlow—with its own expertise in search marketing, organic social and targeted digital campaigns.
“I’ve never met anyone who does what Rosa Brough at 7Fifty does,” said Nick Lovett, CEO of M3.agency. “She has worked with top‑talent … and her agency has produced stunning work for major brands like Birkenstock, Estrella Damm and Bentley Motors. This documentary style production is something that we’ve never done before at M3.agency, and this partnership gives our clients access to Rosa’s unique storytelling skills. On our part, we bring the search marketing, organic social and hyper digital targeting to the table and, together, we feel it’s a pretty special offer.”
M3.agency, which currently handles approximately £40 million in annual billings across its Birmingham, London and Shropshire offices, expects the deal to boost that figure to £50 million and to establish an immediate presence in the South West.
Rosa Brough, who launched 7Fifty in 2021, anticipates that the tie‑up will expand her four‑strong team and drive annual revenue growth. “We both see ourselves as challenger brands and are keen to disrupt the status quo when it comes to marketing,” she said. “There’s a massive opportunity to combine traditional methods of making programmes and turning them into really effective advertising tools. Consumers want to be entertained and educated, not continually sold to. That’s exactly what we do.”
7Fifty’s portfolio spans everything from short‑form social media videos to long‑form factual entertainment series on YouTube, as well as live events and collaborations. A standout example cited by Brough is a documentary‑style campaign for Electrolux Professional, which generated a notable uptick in customer engagement and sales leads by showcasing products in real‑world settings.
By fusing 7Fifty’s “raw, honest” content approach with M3.agency’s data‑driven distribution capabilities, the partners aim to offer brands across hospitality, leisure, tourism, manufacturing and technology a new way to reach and resonate with their audiences.
For more information, visit www.m3.agency and www.7fifty.co.uk.
