Q&A – Abi Hookway, Property Expert and Entrepreneur

You went from being a single mum in £24,000 of debt to building an £8 million property portfolio. What was the first mindset shift or decision that truly changed your financial trajectory?

It was the realisation that a 9-to-5 was never going to set me free. I remember my independent financial advisor telling me it would take 20 years to clear my debt. I had two young kids, a new baby in full-time childcare, and I still wanted to live, do nice things with them, buy them little treats.

But I was completely stuck. That moment being £24,000 in debt and exhausted was my rock bottom, but it was also the start of everything.

I knew I had to find a way to make money that wasn’t dependent on trading my time. That was the mindset shift: realising that a salary alone wasn’t going to get me out. I stopped focusing on what I didn’t have and started looking for opportunities. That’s when I found property flipping.

Before becoming a full-time entrepreneur, you led over 400 people at BT and turned around the company’s worst-performing site. What lessons from corporate leadership still guide you today?

One of the biggest lessons was the power of having the right people around you. It’s not just about skills, it’s about alignment. When your team truly understands the mission and feels part of it, they’ll go the extra mile. That was true at BT, and it’s still true now.

Many people hear ‘financial freedom’ and think it’s out of reach. What do you believe are the most common myths or barriers that stop people from pursuing it?

Most people hear the term “financial freedom” and think it’s out of reach.

The biggest myth is that you need loads of money to start. You don’t. I started with nothing and funded my first deal through my dentist.

The real barrier is the mindset that people think they have to be perfect or debt-free before they begin, and that’s just not true. I know that, personally, there can be a lot of shame around debt and a fear of failure. People often focus too much on saving, rather than building additional income streams to create real wealth.

You scaled Touchstone Education from £500K to £12M, and built Redmayne Smith from scratch to £4M. What’s your secret to spotting scalable opportunities and acting on them?

You always need to find something that serves people, because if it’s needed and it serves people, they will pay for it. And business has got to be a win-win. You’ve got to give a product or a service that serves, and you will get handsomely rewarded.

You’re known for being a straight-talker in an industry that can sometimes feel opaque or hype-driven. How do you cut through the noise when teaching others about wealth-building?

I talk openly about being in debt, the realities of the property market, and what it really takes to build wealth. That honesty has helped me grow quickly on social media and build a community that trusts me because they know I’ve walked the walk.

I only ever teach from my own experience. I won’t recommend something I haven’t personally done. I’ve been through the wins and the setbacks, and that’s what I share. Everything I put out there is authentic.

You’ve expanded your business into Monaco. What drove that move, and how do international markets play into your broader vision for Redmayne Smith?

We’ve partnered with a Monaco real estate agency to bring our services to Monaco, where there’s strong demand from high-net-worth individuals looking to invest in UK property.

We’re also about to open an office in Dubai, with plans to expand further from there. UK real estate is more in demand globally than ever before, and our goal is to make it accessible to international investors who want a trusted partner to help them navigate the market.

What advice would you give to other women who feel stuck financially or overwhelmed by the idea of entrepreneurship?

First, get educated learn as much as you can then you can take action.

A challenge for women is that they carry a lot of fear inside them, and what I do is work with them to overcome their fear and shift that mindset so they can take action and create the life they truly want.

How do you juggle four businesses, mentorship, and your own investments without burning out? And what does balance look like to you today compared to when you started?

The key is that I don’t work in my business, I work on it. For example, at Redmayne Smith, I’m only required one day a week because I’ve built a strong team, including a Managing Director, who handles the day-to-day. My advice to any small business owner is this: get out of the weeds. Build a business that runs without you, so you can focus on growth, strategy, and what really matters.

In the beginning, I did absolutely everything myself. I worked long, often unsustainable hours, but it was worth it to get to where I am today. Now, balance means protecting my time, delegating well, and knowing what only I can do.

Looking forward, what’s your next big goal, either personal or professional?

My next big goal is to take my property portfolio to the next level, expanding strategically and continuing to build long-term wealth through smart investments.

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