Eunice, an AI-driven fintech, and CryptoUK, the leading UK digital asset trade body, have formed an ESG Working Group to create the first environmental, social, and governance framework for UK crypto firms. This partnership addresses the sector’s rapid growth and the need for clear guidance on sustainable and ethical practices.
Establishing ESG Best Practices
Co-chaired by Chrislyn Pereira, Chief of Staff at Eunice, and Elena Tzvetinova, Eunice’s COO, the Working Group will:
- Raise awareness of ESG principles and regulatory developments
- Advocate for practical ESG regulation and implementation
- Promote consistent adoption of impactful ESG practices
- Highlight the industry’s positive ESG initiatives to stakeholders
Toolkit and Educational Initiatives
Together with CryptoUK’s 100+ members, Eunice will develop a comprehensive sustainability toolkit featuring:
- A directory of ESG requirements and global regulatory benchmarks
- A roadmap for responsible, transparent, and sustainable crypto operations
The group will also host workshops, webinars, and “lunch lessons” to keep members informed on evolving ESG obligations.
“This collaboration with Eunice reflects our shared mission which is to ensure the UK crypto industry grows responsibly, transparently, and sustainably. We’ve long advocated for fair and future-facing regulation, and this ESG framework is a crucial next step for the industry.”
— Su Carpenter, Executive Director, CryptoUK
“Partnering with CryptoUK enables us to combine regulatory insight with AI-driven tools that can guide firms through ESG obligations. We believe this toolkit will be instrumental in shaping responsible innovation in UK crypto.”
— Elena Tzvetinova, Chief Operating Officer, Eunice
The ESG toolkit is slated for public release later in 2025 and aims to set a benchmark for UK and global crypto organisations seeking to align with sustainability and governance best practices.
