Flipster, one of the fastest-growing crypto derivatives exchanges, has leveraged Twilio Segment for the past three years to streamline its data infrastructure. The result: conversion rates in the deposit flow have doubled, user assets on the platform have grown tenfold, and teams across the company now operate with real-time, reliable customer data.
Tackling Fragmented Data and Complex Interfaces
As the global crypto-derivatives market expands, traders—both new and experienced—often face steep learning curves due to complex interfaces and siloed data. Flipster’s customer information was scattered across multiple third-party tools, making behavior analysis slow and error-prone. Manual quality checks and inconsistent systems added delays and diverted resources from core development.
“We needed a solution that offered stability and maturity—not just favourable prices. It was important to us that both technical and non-technical teams have easy access to complete, reliable data,” said Seunghwan Ban, Team Leader Data Engineering at Flipster.
A Unified Data Foundation for Personalisation
To address these challenges, Flipster implemented Twilio Segment, creating a centralized repository for customer profiles and event streams. Using features like Profile Sync and Identity Resolution, data from Amplitude, AppsFlyer, Google Tag Manager, Facebook Conversions API, and Google Cloud Pub/Sub feeds into a single, coherent dataset.
This unified foundation enables:
- Automated real-time insights into user journeys without manual interviews
- Self-service segmentation and activation by marketing and product teams
- Reduced manual QA through data-driven monitoring and alerts
Measurable Impact on Growth and Efficiency
Flipster’s key performance improvements include:
- Deposit conversion rate increasing from 5% to 10%
- Over 10× growth in total user assets under management
“Twilio Segment was a game changer for us. It has helped us stabilise our data foundation while working faster and more accurately. Our marketing and product teams now understand exactly what users need and can respond immediately,” Ban added.
Setting the Next Standard in Crypto Trading
With its data infrastructure now modern and scalable, Flipster delivers personalized user experiences driven by real-time analytics. Customer segments, feature rollouts, and marketing campaigns are all informed by up-to-the-second insights.
“Flipster demonstrates how important real-time insights are for modern trading,” said Sam Richardson, Executive Engagement Director at Twilio. “In a competitive market, only those who not only capture data but also use it intelligently can succeed. With Twilio Segment, Flipster is creating a personalised, seamless experience and setting new standards in the crypto space.”
