Preply, the online language tutoring platform, has launched “The Better Duo,” a global campaign celebrating the human connections at the heart of effective language learning. As competitors double down on AI-driven experiences, Preply is expanding its network of expert tutors and inviting users to share their personal tutor–student stories.
Human Connection Over Chatbots
In an industry dominated by apps that emphasise automated reminders and gamified streaks, Preply’s new campaign underscores that true fluency relies on empathy, cultural insight, and long-term trust. Launched across social channels, The Better Duo spotlights real-life pairs whose learning journeys extend well beyond vocabulary drills:
- Daniel & José Luis: Over 1,400 Spanish lessons enabled a U.S. mental health professional to conduct psychiatric evaluations in Spanish, closing critical gaps in healthcare.
- Gustavo & Mónica: Eight years of English lessons in Costa Rica led not only to a promotion for psychologist Gustavo but also a lifelong friendship grounded in cultural exchange.
- Chris & Luis: Spanish lessons in New Hampshire became a bridge to family and culture, helping Chris build a bilingual household.
“Balance, Not Replacement,” Says Preply
While Duolingo’s pivot toward AI sparked debate, Preply’s stance is clear: technology supports but does not replace human tutors.
“Language learning is more than memorising words and maintaining a streak. It’s about understanding culture, inspiring confidence, and building relationships. A human tutor offers empathy, trust, and personalisation, things no algorithm can truly replicate. That’s why we remain committed to putting people at the heart of learning.”
— Sofia Tavares, Chief Brand Officer, Preply
“Language is inherently human—so why remove humans? While we continue to develop AI tools to enhance the learning experience, we see technology as a support, not a substitute. Our priority is expanding access to expert tutors and making meaningful, personalised language learning available to more people around the world”, added Tavares.
Instagram’s “My Better Duo” Challenge
To bring the campaign to life, Preply has launched the My Better Duo Instagram challenge. Learners can enter by:
- Teaming up with their Preply tutor or student
- Posting an Instagram Story using the “Add Yours” sticker titled My Better Duo
- Tagging @preply and using the hashtag #MyBetterDuo
The most creative entries will be reshared, and one winning student (and their tutor) will receive a three-month free subscription. The competition closes 16 June 2025, 2:00 PM GMT+2. Full terms and conditions are available via Preply’s Instagram bio.
By centring its message on authentic tutor–student relationships, Preply’s The Better Duo campaign makes a compelling case that, even in the AI era, human connection remains the strongest foundation for language learning.
