PR and influencer agency Smoking Gun will host a free webinar on 17 July (11:00–12:00) to bring its new report, The Case For Strategic Levity, to life. The session will show how brands can deploy humour, positivity, and playfulness to combat crisis fatigue, enhance memorability, and win market share.
Drawing on neuroscience insights from Dr. Eleanor Bryant, Health Behaviour Psychologist at Bradford University, and survey data from 100 senior UK marketers, the report outlines a framework for:
- Emotional recall and learning
- Attitude shifts and preference formation
- Mental availability and brand distinctiveness
Despite 52% of senior marketers wishing they used more humour, many hesitate over fears of offending or being misunderstood. In the webinar, Rick Guttridge (CEO) and Carl Stroud (Chief Storyteller) will discuss:
- Why humour is underused in brand communications
- How to integrate levity strategically rather than by instinct
- Practical steps to create playful, positivity-driven campaigns
“We wrote this report to close the gap between what marketers want to do and what they feel safe doing. This webinar will offer candid, practical advice for brand teams that want to use humour strategically—not just instinctively—and aren’t sure where to start”, said Rick Guttridge, Smoking Gun CEO.
Smoking Gun’s Intention Unit, composed of PR strategists, former Fleet Street journalists, and social media experts, powers campaigns for clients like Philips, Alton Towers Resort, and American Golf. Sign up for the webinar here.
