By Trang Do, Founder of KimJoux
In an age when fashion can feel fleeting and accessories old news by spring, jewellery offers something deeper, something that lasts beyond the moment. For clients looking beyond impulse, jewellery is not just ornament, it is intention, identity and inheritance.
Despite economic uncertainty and drops in general luxury and leather-goods sales, jewellery continues to flourish. In early 2025 Richemont reported that jewellery sales were up sharply while fashion and leather goods stalled. Bain & Co. confirms that jewellery is growing modestly even as other categories stumble. Auction houses tell the tale too: Christie’s jewellery sales surged 25 percent in H1 2025 to $262 million, helping offset a broader 6 percent decline in overall auction revenues and a 10 percent drop in fine art sales (source Jing daily and F.T.  
The message is clear: jewellery is stable. Even in a muted broader luxury market, collectors continue to seek pieces that hold value, beauty and story.
As a jewellery advisor and curator for private clients, I noticed that collectors are increasingly chasing limited-edition or archival pieces, not seasonal novelties. In markets like Hong Kong, auction houses emphasise provenance and rarity to drive investment value. Colour and history matter more than brand new items.
When a rare coloured sapphire necklace or vintage Serpenti bracelet resurfaces, it often far out-performs newly created pieces. Those archival designs carry emotional and aesthetic resonance that trends simply cannot replicate.
As founder of Kimjoux Fine Jewellery, I see this firsthand
Over the past year, private commissions at Kimjoux have shifted decisively towards the exceptional: requests for rare, one-off gemstones. Each gemstone becomes the starting point of a deeply personal dialogue with clients about intention and legacy.
I collaborate closely with each client to build meaningful collections that reflect their values, milestones and tastes. It’s not just a ring or a necklace, it becomes an heirloom with emotional depth. That process; private sourcing, shared insight, bespoke design, is profoundly rewarding for both client and me as a jeweller.
High-end houses scale up heritage production
Major luxury maisons are responding to this legacy demand with strategic investment. Bulgari’s Valenza site, now double in size and powered partly by solar and geothermal systems, will produce high jewellery at scale while training artisans in its new academy.
That send a clear signal: the future of jewellery lies in craftsmanship, sustainability and provenance, as much as it does in trend forecasts.
Young luxury buyers are not chasing logos, they want pieces that feel personal and ethical. Vogue Business tells us Gen Z demands jewellery that reflects individuality, values and emotional meaning. Custom, sustainable pieces, vintage-inspired gemstones and symbolic design resonate more than fast fashion accessories.
That aligns perfectly with Kimjoux’s ethos: I curate heritage gemstones, design bespoke pieces and honour the client’s story. That emotional connection builds trust and loyalty that mere branding cannot.
From 2024 to 2025 the global jewellery market is projected to grow roughly 5 to 8 percent annually, depending on segment. Online jewellery in the UK is expected to grow at nearly 5.8 percent CAGR through 2033. The gemstone sector, especially coloured, rare gems, is expanding at nearly 6.6 percent CAGR.
That growth is not in mass-market trinkets. It’s driven by bespoke, one-off pieces and collectors searching for rarity and story.
Pieces intentionally conceived to last generations are inherently more sustainable than seasonal collections. At Kimjoux, every bespoke piece is built to last, using ethical and responsible materials. Because real luxury demands thoughtful stewardship.
Why legacy-driven jewellery appeals to the discerning client
For ultra-high-net-worth and art-collector clients, jewellery is more than purchase: it’s identity, expression and capital. Trend-led pieces fade; intentional, bespoke jewellery accrues value. Emotionally and financially.
The heirloom economy is quietly rewriting luxury. In a sector buffeted by currency swings, tourism slowdown and shifting consumer confidence, jewellery, and especially bespoke, archived and coloured gemstone pieces, is anchoring value in story and substance.
Luxury that lasts isn’t about seasonal sparkle. It declares intention, legacy and identity. Jewellery built to live through generations doesn’t age out – it ages in. That is the future worth crafting in brilliance, in emotion, in investment.
