By Dr. Roshan Vara, Director and Surgeon at The Treatment Rooms London
In the world of aesthetic medicine, there’s a common misconception that clinics have to choose between prioritising patient care and running a profitable business. At The Treatment Rooms London, we’ve built our approach around challenging that idea. We’ve found that when care and commerce are aligned, both our patients and our business can thrive.
Whether you’re a clinician, a clinic owner, or someone considering treatment, understanding how a patient-first model works can help you make smarter, more informed decisions.
A surgeon-led model builds trust
Our business idea was built on a bad patient experience. After witnessing our friend’s unfortunate experience with a botched hair transplant, we made it our mission to open a hair transplant clinic that would do better.
In some hair transplant clinics, the majority of the procedure is carried out by an assistant or technician, but we knew we could provide better patient care with our medical knowledge.
This knowledge is what makes our patients feel safe. With both myself and my co-founder Dr Fernando being Surgeons, every decision we make, commercial or clinical, is rooted in what’s best for the patient. And that’s not just a nice idea in theory, it’s a practiced structured way of working that shapes how we consult, treat, and support every patient who walks through our doors.
Having a surgeon involved throughout the patient journey creates continuity, safety, and trust. From the first consultation to the final follow-up, patients know they’re being looked after by someone who is medically trained, ethically grounded, and personally invested in their outcome.
This isn’t just good medical practice, it’s also good business. Patients who feel safe and supported are more likely to return, refer others, and leave positive reviews. In an industry where trust is everything, that kind of loyalty is invaluable.
Educate, don’t sell
One of the most important choices we’ve made is treating consultations as opportunities to educate, not to simply convert into a sale. We don’t believe in hard sells or one-size-fits-all solutions. Instead, we focus on listening, informing, and sometimes even advising against treatment if it’s not in the patient’s best interest.
That might sound counterintuitive from a business perspective, but this has actually helped us grow. Patients appreciate honesty, and that appreciation often turns into loyalty, even if they don’t decide they want treatment right there right then.
That’s why we push for a holistic management of hair loss. Not every patient we see undergoes surgery, and we recognise that a transplant is not the only option. When you educate on the various methods available to combat hair loss, from medication to transplantation, as well as concealment or acceptance, you develop a trust with your patient. You may lose a short-term win, but brand loyalty is essential for long-term success.
Organic growth
Our growth hasn’t come from gimmicks or deep discounts. It’s come from consistency and a commitment to quality. That kind of growth is not only more sustainable, but also more cost-effective.
Reputation and revenue
In the hair transplant world, reputation is everything. A strong reputation reduces the need for aggressive marketing and increases conversion rates. When patients come to us, they often already trust us because someone they know had a positive experience.
Fewer complications
Investing in proper planning, patient education, and aftercare reduces the risk of complications. Fewer complications mean fewer corrective procedures and less reputational risk.
We place a great emphasis on post-surgery aftercare, and our evolving in-clinic research keeps us ahead of the curve. Our research is formulated through our consultations – we understand the common concerns our patients have, and how to address their pain points.
When we continually push our expertise, we ensure that we are the ones patients turn to when they need guidance.
Educated patients are empowered patients
Today’s patients are more informed, more cautious, and more value-driven than ever. They’re not just looking for results, they’re looking for transparency, safety, and ethical care.
By educating patients, we empower them to make decisions that are right for them. And when patients feel empowered, they’re more likely to trust the process, follow post-treatment guidance, and become advocates for your clinic.
Of course, putting patients first is absolutely the right thing to do. It’s also a smart business strategy. It leads to better outcomes, stronger relationships, and more sustainable growth, which is key in a world where trust is hard to earn and easy to lose.
Ultimately there’s one thing to remember: Good medicine is good business.
