Weavr, the European embedded finance platform, has become a Visa Associate Member, teaming up to offer HR tech and other B2B SaaS platforms turnkey Visa-powered card solutions. This collaboration unlocks a €150 billion-plus opportunity in Europe’s discretionary employee benefits market by enabling spendable, personalised allowances directly within existing HR and workforce management tools.
Bringing Card Issuance In-House
Traditionally, adding financial services to SaaS products has been complex and time-consuming. Through Weavr’s multi-FI model and Visa’s global card network, platforms can now launch branded benefits cards, real-time budget tracking, and spend controls via a single integration and contract—no separate banking licence required.
“Embedded finance is fast becoming an important tool for businesses that want to deepen relationships with their customers,” said Mark Wilcocks, VP Product and Solutions, Visa UK & Ireland. “Weavr is paving the way for HR platforms to simply integrate these solutions, and we’re excited to enhance this offering with our Visa-powered products.”
“Our membership with Visa signifies a shift in the deployment of embedded finance: it’s not just about adding payments, but about enabling entire propositions and business models in sectors like HR tech,” said Alex Mifsud, CEO and Co-Founder of Weavr. “By joining Visa, we can provide SaaS platforms with the confidence and capability to launch card-based employee benefits, supported by trusted infrastructure ready to scale.”
Why It Matters
- For HR Tech Vendors: Rapidly add flexible benefits cards and spend management to their platforms without building banking integrations from scratch.
- For Employers: Deliver personalised, prepaid allowances—eliminating manual reimbursements, spreadsheets, and delays.
- For Visa: Expand its footprint in B2B payments through a scalable, SaaS-powered distribution channel.
Research from Weavr shows that 89% of B2B SaaS platforms are already exploring embedded payment features, from card issuance to in-app wallets²—underscoring the demand for tightly integrated financial capabilities.
To explore how Weavr and Visa can power embedded benefits in your HR or workforce platform, visit www.weavr.io
